“Our present culture, however, specializes in inflaming endless lust for possessions with advertisements that constantly convince us that we need more (particularly to create the ease we have never found). The marketers don't tell us much about their products, but they spend a great deal of energy (and enormous amounts of money) appealing to our fears and dreams. Thus, the idolatry of possessions plays to the deeper idolatry of our selves-and in an endlessly consuming society, persons are always remaking themselves with new belongings.” NeedsPersonsSelfPlayDreamCultureFoundEnergyDealsProductsAmountPossessionDeeperLustEndlessEnormousEaseConvinceBelongingConsumerismConsumingIdolatryAdvertisementsOverconsumptionMarketersConvince UsFears And Dreams Author:Marva Dawn
“Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.” IfsQualityEffectsInformationProductsOffersApproachLosingSatisfiedAppealsConsumersReasonableExpensiveAdvertisementsHigh QualityDiscounts Author:Satoru Iwata
“I was very pleased to get a Supreme Court justice suggesting a column, so I went and did a column about Beano. I went with my wife and another guy to a Mexican restaurant, which we thought would be the ultimate test for an antiflatulance product. There's a reason most of Mexico is located out of doors. And it worked. Several newspapers refused to run that column. But they did run advertisements for Beano.” ReasonWould BeRunningGuyJusticeWifeDoorsProductsTestsUltimateCourtMy WifeNewspapersSupremeRestaurantsMexicoSupreme CourtMexicanColumnsOther GuysAdvertisementsSuggestingSupreme Court JusticeCourt Justice Author:Dave Barry
“Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.” HumansMayFacesSoundProductsPersonalityGood ThingsSizeSymbolsBrandsCorporationsThings To DoClientsIdentificationAdvertisementsLogosStratagem Book:Confessions of an advertising man Source: Confessions of an advertising man
“Walking with someone through grief, or through the process of reconciliation, requires patience, presence, and a willingness to wander, to take the scenic route. But the modern-day church doesn't like to wander or wait. The modern-day church likes results. Convinced the gospel is a product we've got to sell to an increasingly shrinking market, we like our people to function as walking advertisements: happy, put-together, finished - proof that this Jesus stuff WORKS!” PeopleTogetherJesusStuffWaitingProcessChurchResultsGriefModernProductsWalkingFunctionSellsFinishedConvincedProofLikesWanderWillingnessRoutesReconciliationAdvertisementsShrinkingModern DayScenic Book:Searching for Sunday: Loving, Leaving, and Finding the Church Source: Searching for Sunday: Loving, Leaving, and Finding the Church
“All television is an advertisement - that's why it exists. It wasn't the art-form first and then the commerce - it was that they could put on entertainment long enough to distract people into looking at products. It's for focusing people on advertising and separating you from money in some way. Some people forget that. The side product is that we get some great eye candy. TV is the best it has ever been right now. I don't have a problem with that since it's what keep us employed.” PeopleWayFirstsLongArtEnoughProblemEyeFormSidesForgetTelevisionTvsProductsRight NowEntertainmentAdvertisingCommerceEmployedCandyAdvertisementsSeparatingE CommerceEye Candy Author:Chris Hardwick
“Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli - love (sex) and death.” AbleStrongSexWeekMediaEmotionalProductsDevicesStrongestTriggersStimulusEvokeAdvertisementsSubliminalSex And DeathStrong EmotionalEmotional RelationshipEmbedding Author:Wilson Bryan Key