“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.” WantNeedsHumansDreamLinesDealsEconomyProductsAdvertisingAgencyAssemblyHuman NeedsAdvertising AgenciesAssembly Line Author:Leo Burnett
“Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.” PeopleUsedProductsAdvertisingAgencyApplesComplimentIntegratedAdvertising Agencies Author:John Sculley