“Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.” IfsQualityEffectsInformationProductsOffersApproachLosingSatisfiedAppealsConsumersReasonableExpensiveAdvertisementsHigh QualityDiscounts Author:Satoru Iwata
“Many authors write like amateur blacksmiths making their first horseshoe; the clank of the anvil, the stench of the scorched leather apron, the sparks and the cursing are palpable, and this appeals to those who rank "sincerity" very high. Nabokov is more like a master swordsmith making a fine blade; nothing is amiss, nothing is too much, there is no fuss, and the finished product must be handled with great care, or it will cut you badly.” WritingFirstsCareToo MuchCuttingMastersProductsFineFinishedAppealsSparksSincerityBladesLeatherCursingAnvilsApronsBlacksmithsHorseshoes Author:Robertson Davies
“the idea of a finished human product not only appears presumptuous but even, in my opinion, lacks any strong appeal. Life is struggle and striving, development and growth - and analysis is one of the means that can help in this process. Certainly its positive accomplishments are important, but also the striving itself is of intrinsic value.” HumansMeanImportantIdeasHelpingLife IsValuesStrongProcessGrowthOpinionStruggleProductsDevelopmentStriveFinishedAppealsAnalysisAccomplishmentPsychiatryPresumptuousIntrinsic ValueLife Is A StruggleDevelopment And Growth Book:Self-Analysis Source: Self-Analysis
“Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.” StrongAudienceWrittenProductsAppealsHeadlinesUnsuccessful Author:John Caples
“I noticed a lot of bands always having a few people in the band being interested in recording and audio production, so I got the idea to create products that would appeal to them. Rather than create tools that only engineers could understand, I designed tools that any musician could use and get instant great sounding results.” PeopleIdeasUseResultsProductsBandMusicianToolsProductionsAppealsInstantEngineersAudio Author:Joey Sturgis