“In the 1990s, Michael Jordan was the preeminent athlete in the country. And when the product with his name on it seemed to be linked to crime and violence in poor communities, many called on him to address it. They asked him to weigh in on robberies, on kids robbed for their high-priced Air Jordan sneakers. But he wouldn`t.” CountryKidsNamesCommunityPoorViolenceAirCrimeProductsAthleteAddressesLinkedJordanRobberySneakers Author:Melissa Harris-Perry
“Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.” PeopleIfsKnowsProductsIncludingAthleteEntertainersMarketers Author:Robert J. Shiller
“I think it's interesting that a lot of times people want celebrities to give back in the way that they want them to give back. They want them to give money to the cause they think is important and when that doesn't happen they say, "Oh, they're not doing anything." People think celebrities are going to solve their problems. People think because someone is famous or an athlete or a politician that the solution begins with them. All they're there to do is sell you a product.” PeopleThinkingWayWantGivingImportantProblemHappensCausesInterestingProductsPoliticianSolutionsSellsAthleteSolveGiving Back Author:Rhymefest