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Products Quotes

“So my advice to startups in this particular category is if you’re going to put your product in beta - put your business model in beta with it. Far too often we are too product focused and not business-model focused. That’s one thing I definitely would have done differently with JotSpot.”

Ifs Done One Thing Advice Particular Products Models Focused Categories Business Models Beta

Author:Joe Kraus

“The Eee Pad Transformer Prime is a category-defining product. Powered by Tegra 3, it launches us into a new era of mobile computing, in which quad-core performance and super energy-efficiency provide capabilities never available before. With Transformer Prime, ASUS has once again led the industry into the next generation.”

“The fact that used cars is our largest category is a good example. We would not have sat in a conference room and said, "Hey, how about used cars?" So what can be learned that is extensible to other companies is to ask what are your customers doing with your products that maybe you didn't anticipate that they would do? How do you think of your customers as your research and development lab, as opposed to having an R&D lab at headquarters?”

“The best way to make news is to announce a new category, not a new product.”

Way Products News Best Way Categories New Products

Book:The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

“As products of our highly competitive and specialized society, with all its ladders and ceilings, neat compartments, titles, and categories, to remain in an expanded state can feel like swimming upstream.”

Feels States Products Titles Categories Swimming Ladders Ceilings Neat Swimming Upstream

Author:Judith Hanson Lasater

“You never know. Down the road you can do a lot of product categories. But I think you really have to build your core first and for people to know you and respect you for that.”

People Thinking Knows Firsts Can Do Products Core Categories Down The Road

Author:Tamara Mellon

“An era similar to the one in which the black rotary phone dominated its product category may not recur anytime soon.”

May Black Products Phones Eras Categories Rotary

Author:Tom Peters