“All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, "Yes. I want that. I need it. I wanna use it. I'll pay for it." And then you go back and work with your engineers. It is changing the world!” WorldWantNeedsUsePayProductsDevelopmentAssumingCustomersChanging The WorldEngineersTestingProduct Development Author:Brian Tracy
“The world we have created is a product of our thinking; it cannot be changed without changing our thinking. If we want to change the world we have to change our thinking...no problem can be solved from the same consciousness that created it. We must learn to see the world anew.” IfsThinkingWorldWantProblemConsciousnessChangedProductsChanging The WorldNo Problem Author:Albert Einstein
“What drives me? Surrounding myself with amazing talent to craft a breakthrough product which can be used by millions of people to change the world.” PeopleWorldUsedMillionsTalentProductsCraftsChanging The WorldBreakthroughAmazing Talent Author:Mike McCue
“One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.” KnowsWorldWayWantStoriesUseJobsChallengesExampleAdventureProductsBest WayNarrativeApplesChanging The WorldConvinceNew Products Author:Kabir Sehgal