“Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.” PeopleKnowsNeedsWantedKnow HowHeardProductsListeningWinnerAspirationCompellingTickTapping Author:Frank Luntz
“Innovation must lead infrastructure for a simple but compelling reason: Innovation produces new types of products and markets, and it is virtually impossible to know how to run those markets efficiently before they are created.” KnowsReasonRunningSimpleKnow HowImpossibleProduceProductsTypeInnovationCompellingInfrastructureScholesCompelling Reason Author:Myron Scholes
“I always make the business case for sustainability. It's so compelling. Our costs are down, not up. Our products are the best they have ever been. Our people are motivated by a shared higher purpose - esprit de corps to die for. And the goodwill in the marketplace - it's just been astonishing.” PeoplePurposeDiesBusinessCasesProductsHigherCostMotivatedSustainabilityCompellingAstonishingMarketplaceGoodwillHigher PurposeEsprit De Corps Author:Ray Anderson
“Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.” IfsTwoUseEasyDifficultMaterialsProductsOffersAccessFactorsHostUsersCompellingPopularitySiteFlocks Author:Jakob Nielsen