“Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.” HardAbleOrderChallengesSimpleConsciousnessProductsHard WorkEssentialsSolutionsEssenceUltimateDepthSimplicityCome UpAbsenceComplexityElegantDiggingMinimalismClutterSophisticationReally DeepElegant Solutions Author:Steve Jobs
“Most of the complexity of the stories has developed as the stories came along (and may be a product of the principle that "nothing is what it seems"). I did start with some essential ambiguousness in the aliens' motivation and the questions this raises in human minds, which I consider to have been disregarded in Contact (novel and film). That, in part, may be what has delayed the writing of the fifth and sixth novelettes in the series.” WritingMindHumansMayHas BeensStoriesSeemsFilmMotivationPrinciplesNovelProductsEssentialsRaisesSeriesContactAliensComplexityHuman MindFifthAmbiguityDelayedDisregarded Author:James Gunn
“Surely knowledge of the natural world, knowledge of the human condition, knowledge of the nature and dynamics of society, knowledge of the past so that one may use it in experiencing the present and aspiring to the future--all of these, it would seem reasonable to suppose, are essential to an educated man. To these must be added another--knowledge of the products of our artistic heritage that mark the history of our esthetic wonder and delight.” MenWorldHumansMayUseSeemsPastNaturalEducationWonderConditionsProductsEssentialsMarkDelightEducatedArtisticReasonableHeritageHuman ConditionNatural WorldDynamicsEducated ManKnowledge Of The Past Book:On Knowing: Essays for the Left Hand Source: On Knowing: Essays for the Left Hand
“For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch; you'll still need the right people to lead and implement those plans.” PeopleIfsNeedsHumansStillsMatterPerfectPlansOne ThingProductsEssentialsMarketingProductionsFactorsEndeavor Author:Bill Gates
“Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.” GivingShouldFactsCompanyProductsReaderEssentialsAdvertisingTrickeryHogwash Author:Leo Burnett
“Character is the salesperson's stock in trade. The product itself is secondary. Truthfulness, enthusiasm and patience are great assets to every salesperson. Without them, they couldn't go far. Courage and courtesy are essential equipment.” CharacterProductsEssentialsTradeEnthusiasmAssetsEquipmentCourtesyTruthfulnessSalesperson Author:George Madison Adams
“To Nature the dweller in the Nile valley linked all that was dear to him: his happiest fetes, poetry, and love - all were bound up with the garden and its products, especially flowers. Few Oriental nations can think of a festival without flowers, but nowhere are they so completely a part of human life, and so essential, as in [Ancient] Egypt.” ThinkingLifeHumansNationsNatureFlowerProductsEssentialsGardenAnd LoveBoundsDearAncientHuman LifeValleysEgyptLinkedFestivalsAncient EgyptDwellersNile Author:Marie-Luise Gothein
“I guess I've always written more from the opposite perspective, that kind of existentialist perspective which argues that existence precedes essence. And there really isn't anything essential in there - you're the product of your actions, which can always change. And they retrospectively make you one way or another.” WayKindActionExistenceWrittenProductsPerspectiveEssentialsEssenceOppositesArguingOne WayExistentialist Author:Zadie Smith