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Products Quotes

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Products Quotes

“Our present culture, however, specializes in inflaming endless lust for possessions with advertisements that constantly convince us that we need more (particularly to create the ease we have never found). The marketers don't tell us much about their products, but they spend a great deal of energy (and enormous amounts of money) appealing to our fears and dreams. Thus, the idolatry of possessions plays to the deeper idolatry of our selves-and in an endlessly consuming society, persons are always remaking themselves with new belongings.”

“Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.”

Knows Doe Matter Choices Emotion Emotional Products Connections Loyalty Rational Brands Consumers Marketers Emotional Connection Rational Thought Brand Loyalty

Author:Mark McKinnon

“Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.”

“Cheap is the last refuge of a product developer or marketer who is out of great ideas.”

Ideas Lasts Products Refuge Great Idea Developers Marketers

Book:Purple Cow, New Edition: Transform Your Business by Being Remarkable

Source: Purple Cow, New Edition: Transform Your Business by Being Remarkable

“What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.”

People Thinking Want Use Used Products Mass Strategy Marketing Average Geek Marketers

Author:Seth Godin

“Marketers know that if people you respect - perhaps laughably including entertainers and athletes - say they like a product, you're more likely to buy.”

People Ifs Knows Products Including Athlete Entertainers Marketers

Author:Robert J. Shiller