“On another level this film talks about that. We had tremendous freedom while making this film. We never thought about marketing. It wasn't a film made to sell merchandise or products or to reach millions of people around the world. It was a film made to say what I really felt.” PeopleWorldMadeFilmFeltLevelsMillionsProductsSellsMarketingAround The WorldMerchandise Author:Alex Abreu
“The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.” MatterLinesSimpleAchieveFrontsPositionProductsReturnTruth IsCostSurpriseRewardsLoyaltyDecentGoodsInvitingMerchandise Author:Michael J. Silverstein