“It doesn't matter how many pairs of shoes you have, how many cars you have, etc.... It's all utterly meaningless and yet we continue to pursue this. Why? Because they've learned they can stimulate our primal desires through selling us products.” MatterDesireCarProductsShoesSellingPursueEtcPairsMeaninglessPrimalPair Of Shoes Author:Russell Brand
“The growth of the American food industry will always bump up against this troublesome biological fact: Try as we might, each of us can only eat about fifteen hundred pounds of food a year. Unlike many other products - CDs, say, or shoes - there's a natural limit to how much food we each can consume without exploding. What this means for the food industry is that its natural rate of growth is somewhere around 1 percent per year - 1 percent being the annual growth rate of American population. The problem is that [the industry] won't tolerate such an anemic rate of growth.” TryingYearsMeanFactsProblemMightGrowthNaturalProductsIndustryLimitsPercentHundredRateShoesPopulationPoundsTolerateFifteenCdsBumpsAnnualsTroublesomeExplodingFood IndustryAmerican Food Book:The Omnivore's Dilemma: The Search for a Perfect Meal in a Fast-Food World Source: The Omnivore's Dilemma: The Search for a Perfect Meal in a Fast-Food World
“It does not matter whether you paint, sculpt, or make shoes, whether you are a gardener, a farmer, a fisherman, a carpenter-it does not matter. What matters is, are you putting your very soul into what you are creating? Then your creative products have something of the quality of divine.” DoeSoulMatterQualityCreativeDivineProductsCreatingPaintShoesFarmersWhat MattersGardenerFishermanCarpenter Author:Rajneesh
“Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."” IdeasDoneStoriesUseUniverseProductsBabySixModelsConceptsShoesCurrentsCoreMapsUsersWornUsage Author:Michael J. Silverstein
“Advertising is not intended to brainwash you and make you go out and buy something; that's a real simple-minded way of criticizing it. I think advertising is just designed to make you familiar with this thing, so when you go to the store... Humans like to choose things that are familiar to them; it's just normal human behavior. So I think that when you go to the store, if your brain has been hit enough times with a certain product name, you're more likely, when you're thinking, "Which tennis shoe should I buy?," to say, "Ummm... Nike."” IfsThinkingWayShouldHumansHas BeensRealEnoughCertainNamesSimpleBrainProductsBehaviorNormalShoesStoresFamiliarAdvertisingTennisCriticizeShould IHuman BehaviorEnough TimeNikeBrainwashTennis Shoes Author:Mark Hosler