“Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.” PurposeProductsPromiseRewardsProfitBetter FuturePurpose Of Business Author:Patrick Dixon
“The promise of every product and service is a better life. Profits are the prize for delivering on the promise.” ProductsPromiseProfitPrizeBetter LifeDelivering Book:Building a Better Business: The Key to Future Marketing, Management and Motivation Source: Building a Better Business: The Key to Future Marketing, Management and Motivation
“An executive might have a very strong intuition that a given product has promise, without considering the probability that a rival is already ahead in developing the same product.” MightStrongGivenProductsPromiseIntuitionDevelopingExecutivesVery StrongConsideringProbabilityRivals Author:Daniel Kahneman
“In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.” PeopleIfsYearsFirstsHas BeensFactsAmericaLyingProductsExercisePromiseFirst TimeCustomersConsumersCorporate1960sLet DownNew Products Author:Howard Schultz