“Knowing your audience well as a part of the market research will pay off with improved customer loyalty and relationship building.” TrustCustomersLoyaltyMarket ResearchBusiness ResearchBuilding RelationsKnowing AudienceRelation LoyaltiesUnderstanding Audience Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure