“Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.” IfsMenBelieveResultsPaySecretFateHe ManEvidenceCreditDuesBe GoodAdvertisingThriveGreat Results Book:Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter Source: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
“I'm not a speed writer. I write slowly and revise obsessively. The end result tends to be good. That's where my strength is.” WritingEndsResultsSpeedBe GoodEnd Results Author:Patrick Rothfuss
“A young financial writer once brought ridicule upon himself by stating that a certain company had nothing to commend it except excellent earnings. Well, there are companies whose earnings are excellent but whose stocks I would never recommend. In selecting investments, I attach prime importance to the men behind them. I'd rather buy brains and character than earnings. Earnings can be good one year and poor the next. But if you put your money into securities run by men combining conspicuous brains and unimpeachable character, the likelihood is that the financial results will prove satisfactory.” IfsMenYearsWellsCharacterRunningYoungCertainNextWealthPoorResultsBehindsBrainCompanySecurityHe ManProveImportanceInvestmentFinancialBe GoodExcellentPrimeEarningRidiculeLikelihoodCombiningFinancial Results Author:B. C. Forbes