“Why will Gen Z and those immersed in youth culture wait in line for hours at Supreme for a new product to drop? Because they want to be in the line. The line is the new community and those who wait in line earn a seat at a very elite table. For brands to succeed with Gen Z, they need to create a sense of belonging or their competition will.” Gen ZGeneration ZEntreprenuershipYouth MarketingThe Gen Z Frequency BookStreetwear Marketing Book:The Gen Z Frequency: How Brands Tune In and Build Credibility Source: The Gen Z Frequency: How Brands Tune In and Build Credibility