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Quote by Gregg L. Witt

“Why will Gen Z and those immersed in youth culture wait in line for hours at Supreme for a new product to drop? Because they want to be in the line. The line is the new community and those who wait in line earn a seat at a very elite table. For brands to succeed with Gen Z, they need to create a sense of belonging or their competition will.”

Quote by Gregg L. Witt

Book:The Gen Z Frequency: How Brands Tune In and Build Credibility
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The Gen Z Frequency: How Brands Tune In and Build Credibility

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Gregg L. Witt

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