“Reading not only enlarges and challenges the mind; it also engages and exercises the brain. Today's youth who sits mesmerized by a television screen is not going to be tomorrow's leader. Television watching is passive. Reading is active.” MindTodayReadingChallengesBrainLeaderYouthTelevisionTomorrowExerciseActiveScreensPassiveMesmerizedTelevision WatchingToday's Youth Author:Richard M. Nixon
“The technological landscape of the present day has enfranchised its own electorates - the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.” WorldAudienceTelevisionProductsHugeElementsPaperAnxietyNewsVoteMarketingWidePsychologicalMagazinesConsumersLandscapeZoneSoftwareCashBootsPassiveTechnologicalBallotsPresent DayElectorateReadershipWeaponryOpportunistPolling Author:J. G. Ballard
“The Web, the great time-killer that had replaced conspicuously passive television with its seductive illusion of productivity.” TelevisionIllusionProductivityKillersPassiveReplacedGreat TimesSeductive Author:Lionel Shriver
“The more personalized television gets, the less passive the experience will become.” TelevisionPassivePersonalized Author:Anne Sweeney