“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.” RealDoneBusinessTheoryAdvertisingAdsPersonal ExperiencesPersuasive Author:David Ogilvy
“Theory is splendid but until put into practice, it is valueless.” BusinessPracticeTheoryEntrepreneurSplendidValueless Author:James Cash Penney