“The major difference between trust and other tangible or intangible resources used by companies is that trust is required for any type of economic activity, whether or not a business is aware of it. Trying to achieve economic gain with¬out accounting for trust is like trying to print your own money and convincing retailers to accept it as a form of payment.” TrustTrust Economy Book:The Trust Economy: Building strong networks and realising exponential value in the digital age Source: The Trust Economy: Building strong networks and realising exponential value in the digital age