“Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.” KnowsWayNeedsTryingDoneFactsHavensWillingInternetSafeHighestPagesPaidRateMarketingExpertsCopiesLinksGoogleThreateningClicksExperimentationBeing WrongSafe HavenInternet Marketing Author:Mike Moran
“Advocates for a single line of progress encounter their greatest stumbling block when they try to find a smooth link between the apparently disparate designs of the invertebrates and vertebrates.” TryingLinesProgressDesignBlockEncountersLinksSmoothStumblingStumbling BlocksSingle LineVertebratesInvertebrates Author:Stephen Jay Gould