“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.” LittlesOrderTurnsTermRoomsFrontsDesignConnectionsInnovationMarketingDeeperInsightConnectedCriticalDrivingConsumersCooksDesignerInquisitiveMerchandising Author:Mark Parker
“The ecological impact of book manufacture and traditional book marketing - I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail.” ThinkingShouldBookUseTurnsDealsCuttingTreeIndustryAmountPaperImpactDistanceMarketingEnormousTraditionalElectricityEcologicalRetail Author:William Gibson
“Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.” TurnsMarketingEntertainmentEducationalStrangerCustomersLoyalPermissionCurriculumLoyal Customers Author:Seth Godin