“What we should never forget is that customers are our businesses. Customers and businesses are not two separate entities.” BusinessCustomersMarketing StrategiesCustomer MarketingBrand ConceptsCustomer WantsBusiness For CustomersCustomer DesiresTwo Entities Book:17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure Source: 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure