“…as she cycled home Shelley reflected that in all her years at Birnam Wood she had never quite mastered the skill of knowing in every individual circumstance whether to overplay or underplay her expertise. It was something that Mira seemed to know instinctively—that a demonstrated competency reassured some people and aggravated others; she could pitch herself at exactly the right point between whimsical amateur and winsome entrepreneur, a performance that, when Shelley tried it, only seemed to make it much less likely that the person she was talking to would want to give her things for free.” ConvincingExpertiseSkillEntrepreneursAmateursCompetencyOverplayingUnderplaying Book:Birnam Wood Source: Birnam Wood