“If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.” IfsKnowsWantNeedsShouldWaitingHalfLeaderStepsPlansLateInnovationCustomersConsumersToo LateBusiness LeadersGood Business Author:Stuart Rose
“No one wants to know I set my alarm and get up 8, but I think it's too weird to sleep in too late.” ThinkingKnowsWantSleepLateGet UpToo LateAlarms Author:David Spade