“Get a life in which you notice the smell of salt water pushing itself on a breeze over the dunes, a life in which you stop and watch how a red-tailed hawk circles over a pond and a stand of pines. Get a life in which you pay attention to the baby as she scowls with concentration when she tried to pick up a Cheerio with her thumb and first finger.” FirstsWaterPayAttentionWatchesBabyPicksRedFingersSmellCirclesPay AttentionConcentrationPushingSaltBreezeThumbsPondsHawksSalt Water Author:Anna Quindlen
“Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.” PeopleRealProblemCompanyWatchesProductsKeysPoliticianLettersPerformancesBasesClaimsImprovementSignificantConsumersTrendsOfferingSignalsRivalsHawks Author:John Elkington