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Way Quotes

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“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.”

“It is so easy to waste our lives: our days, our hours, our minutes. It is so easy to take for granted the pale new growth on an evergreen, the sheen of the limestone on Fifth Avenue, the colour of our kids’ eyes, the way the melody in a symphony rises and falls and disappears and rises again. It is so easy to exist instead of live. Unless you know there is a clock ticking.”

“Imaginary testing is unreliable, and in many cases, it's a huge waste of time and energy. In truth you just don't know what will happen until you try. You may start a business, and it could take off in ways no one could predict. Or it could be a complete failure. You could ask for a date and end up with the partner of your dreams. Or you could be rejected cold. It's great to visualize what you want, but you never really know what's going to happen until you act.”