“I can't stand it when Lewis Hamilton or anyone else, is made out to be a godlike character. If Lewis was driving for Red Bull I'm sure he would race extremely well, but he'd be battling for points.” IfsWellsMadeI CanCharacterRaceRedDrivingBullsHamiltonGodlikeRed Bull Author:David Coulthard
“NASA might do well to adopt the Red Bull approach to branding and astronautics. Suddenly the man in the spacesuit is not an underpaid civil servant; he's the ultimate extreme athlete. Red Bull knows how to make space hip.” KnowsMenWellsMightSpaceKnow HowHe ManApproachRedUltimateAthleteExtremesHipsServantBrandingBullsNasaCivil ServantsUnderpaidRed Bull Book:Packing for Mars: The Curious Science of Life in the Void Source: Packing for Mars: The Curious Science of Life in the Void
“People in the arts often want to aim for the biggest, most obvious target, and hit it smack in the bull’s eye. Of course with everybody else aiming there as well that makes it very hard and expensive to hit. I prefer to shoot the arrow, then paint the target around it. You make the niches in which you finally reside.” PeopleWantWellsArtHardEyeCoursesAimPaintObviousExpensiveTargetArrowsBullsNicheSmack Author:Brian Eno