“Early on, a story's meaning and rationale seem pretty obvious, but then, as I write it, I realize that I know the meaning/rationale too well, which means that the reader will also know it - and so things have to be ramped up.” KnowsWritingWellsMeanStoriesSeemsRealizingReaderObviousRationale Book:Tenth of December Source: Tenth of December
“I’ve always assumed that the abstract qualities of [my] photographs are obvious. For instance, I can turn them upside down and they’re still interesting to me as pictures. If you turn a picture that’s not well organized upside down, it won’t work.” IfsWellsStillsI CanTurnsInterestingQualityDown AndPhotographerPhotographObviousInstanceAbstractOrganizedUpside Down Author:William Eggleston
“Keep it simple. Let's do the obvious thing -the common thing- but let's do it uncommonly well.” WellsSimpleCommonObviousCommon ThingsKeep It SimpleObvious Things Author:Leo Burnett
“Bypass surgery, angioplasty,and even diagnostic angiograms are so over used that, in my opinion, it constitutes criminal behaviour by the cardiologists and surgeons involved. Well controlled scientific studies have shown bypass surgery simply doesn't work, except to relieve severe chest pain. Those who have the surgery didn't even have a trend of longevity benefit compared to those treated without it. Yet, each year hundreds of thousands cave into the obvious fear tactics used by agressive heart doctors and submit to the bypass operation” YearsWellsHeartPainUsedOpinionStudyInvolvedBenefitsDoctorsObviousCriminalsTreatedOperationsControlledChestsTrendsSubmitBehaviourLongevitySurgerySevereCavesTacticsSurgeonsBypassCardiologistAgressive Author:Julian Whitaker
“People in the arts often want to aim for the biggest, most obvious target, and hit it smack in the bull’s eye. Of course with everybody else aiming there as well that makes it very hard and expensive to hit. I prefer to shoot the arrow, then paint the target around it. You make the niches in which you finally reside.” PeopleWantWellsArtHardEyeCoursesAimPaintObviousExpensiveTargetArrowsBullsNicheSmack Author:Brian Eno