“There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.” WifeProductsFavorsSuperiorsConsumersTrendsMoronPremium Author:David Ogilvy
“A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.” WifeConsumersInsultShockMoron Author:David Ogilvy