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Famous Alan Philips Quotes

“Bottled water is another example. Free, high-quality water is available in much of the developed world. But the developed world is exactly where the majority of bottled water is consumed. In 2012, in the U.S. alone, we spent $11.8 billion dollars on bottled water. Because packaging is a fixed price and water is a low-priced com- modity, what exactly are we paying the rest of the money for? The answer is that much of the value is tied up in the brand, the idea, how it makes you feel, the creativity.”

CreativityMarketingBrandingExpertAlan PhilipsExecutiveConsutlant
Book:The Age of Ideas: Unlock Your Creative Potential
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“Extraordinary opportunity is now available and accessible to individuals and organizations with the creativity, passion, ambition, and work ethic to manifest their ideas. And, coincidentally, this is happening at the exact same time that a growing portion of the population is seeking out and rewarding creators for their work. Millennials (and those living with a millennial mind-set) support and consume products, services, and content made by passionate and authentic individuals and organizations they feel a connection with. That’s what we call a product-market fit. Except it isn’t a micro-market—it’s the largest market in the world, and that has changed everything. Welcome to the Age of Ideas.”

OpportunityCreativityMarketingEntrepreneurshipBrandingExpertConsultantAlan PhilipsThe Age Of Ideas
Book:The Age of Ideas: Unlock Your Creative Potential
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“Most businesses have the goal of getting as big as possible. Supreme, on the other hand, strives to remain underground and boutique, growing only when they deem it will enhance the brand. As style writer Glenn O’Brien put it, “Supreme is a company that refuses to sell out.” But why? Well, first off, because it wouldn’t be authentic to who they are, what they do, and what they’re into. For instance, when asked why they wouldn’t expand into women’s wear, Jebbia simply replied, “It’s not what we know.” And that’s all they’ve done—manifest an authentic reflection of their core beliefs with unyielding discipline. Supreme is a reflection of Jebbia’s life experiences and pas- sions. It just happened that his passion for “cool and unusual things for young people” was in harmony with the global youth movement that his brand has come to represent. Supreme continues to succeed on a massive scale because they have the discipline to focus their resources on creating great products rather than over-expanding. Or, as Jebbia puts it, “Staying true to what you do best has played a major role in our longevity. I would like people to see that we’re a small, independent skate company that has done our own thing, in our own way, over many years, and will hopefully continue to do so.”

CreativityMarketingSupremeBrandingExpertAlan PhilipsJames Jebbia
Book:The Age of Ideas: Unlock Your Creative Potential
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