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The Age of Ideas: Unlock Your Creative Potential

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Alan Philips

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“What Schrager did when he developed the lifestyle hotel was apply his creativity—through design, story- telling, and programming—to shift the customer’s perspective and produce significant value. After all, many lifestyle hotels are just underperforming hotel assets that have been repositioned using these creative elements.”

EntrepreneurMarketingRestaurantsExpertBrandConsultantAlan PhilipsHotelsIan SchragerMorgans
Book:The Age of Ideas: Unlock Your Creative Potential
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“in the Age of Ideas, regular people are able to harness the power of perception in the same way celebrities and big companies have for years. Whether on LinkedIn, Facebook, Ins- tagram, or personal blogs, you can influence your value by affect- ing how people perceive you. And the same way an entrepreneur can change the value of a building or event by changing people’s perception of it, you too can change people’s perception of you through authentic storytelling.”

EntrepreneurMarketingBrandingExpertCoachConsultantAlan Philips
Book:The Age of Ideas: Unlock Your Creative Potential
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“Most businesses have the goal of getting as big as possible. Supreme, on the other hand, strives to remain underground and boutique, growing only when they deem it will enhance the brand. As style writer Glenn O’Brien put it, “Supreme is a company that refuses to sell out.” But why? Well, first off, because it wouldn’t be authentic to who they are, what they do, and what they’re into. For instance, when asked why they wouldn’t expand into women’s wear, Jebbia simply replied, “It’s not what we know.” And that’s all they’ve done—manifest an authentic reflection of their core beliefs with unyielding discipline. Supreme is a reflection of Jebbia’s life experiences and pas- sions. It just happened that his passion for “cool and unusual things for young people” was in harmony with the global youth movement that his brand has come to represent. Supreme continues to succeed on a massive scale because they have the discipline to focus their resources on creating great products rather than over-expanding. Or, as Jebbia puts it, “Staying true to what you do best has played a major role in our longevity. I would like people to see that we’re a small, independent skate company that has done our own thing, in our own way, over many years, and will hopefully continue to do so.”

CreativityMarketingSupremeBrandingExpertAlan PhilipsJames Jebbia
Book:The Age of Ideas: Unlock Your Creative Potential
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“Ten years ago he’d said these words to me, told me that he loved me. I’d believed they were the words of a lonely, infatuated boy: real, but not lasting. Now the same man was standing before me, saying that he’d loved me all this time – and that it was real. He didn’t care that I was older than him; he didn’t care that I was ridden with insecurities; and he’d forgiven me for doubting him.”

LoveSoulmatesSecond ChanceCaroline Sebastian
Book:The Education of Caroline
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