“We thought that using rap would draw a parallel with the protest music from the 60s and 70s that we found through the research for animadoc. When we thought about rap, Emicida immediately came to mind and we decided to call him to create this song bring the audience back to earth and put their feet on the ground. Emicida's song is the only one that has lyrics in actual understandable Portuguese.” MindEarthSongFoundAudienceFeetDrawsResearchDecidedRapProtestParallelsPortugueseFeet On The Ground Author:Alex Abreu
“The entire time I was following the feelings experienced by children, so the feeling of not understanding what adults say was very important to put the audience in this frequency to understand the world through his eyes.” WorldChildrenImportantFeelingsEyeUnderstandingAudienceAdultsFollowingHis EyesFrequency Author:Alex Abreu
“At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.” EndsPlayFilmOrderProcessCompanyAudienceResearchMarketingReleaseBudgetsCinemaTargetLots Of MoneyMarket ResearchTarget Audience Author:Alex Abreu
