“I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.” ThinkingMindHumansIdeasJobsComputerUnderstoodMarketingApplesHuman MindBicycleScams Author:Alex Gibney
“Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.” PeopleThinkingWayMindHumansIdeasJobsCertainStudyDesignComfortableComputerUnderstoodMachinesMarketingApplesFriendlyHuman MindUsersBicycleInteractiveScamsZeitgeistUser Friendly Author:Alex Gibney
“One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.” ThinkingWorldGivingLooksDifferentJobsOpportunityKingsApplesParksLutherDifferent WorldsRosaThink Different Author:Alex Gibney
“Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are.” PeopleWayFirstsIdeasJobsSongComputerToolsMachinesWho You AreRevolutionaryApplesPocketsDevicesExtensionsIpods Author:Alex Gibney
“I'm still an Apple person, but let's just say the magic aura is gone. In a way that was a sad thing to lose, but I feel better for it. It's just a machine now, not linked with any greater mission or mystique.” WayFeelsPersonsStillsLosesGoneGreaterMagicMachinesMissionsApplesFeel BetterLinkedAurasMystiqueSad Things Author:Alex Gibney
