“I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.” ThinkingMindHumansIdeasJobsComputerUnderstoodMarketingApplesHuman MindBicycleScams Author:Alex Gibney
“Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.” PeopleThinkingWayMindHumansIdeasJobsCertainStudyDesignComfortableComputerUnderstoodMachinesMarketingApplesFriendlyHuman MindUsersBicycleInteractiveScamsZeitgeistUser Friendly Author:Alex Gibney
“Jobs would have ever have asserted that Bill Gates was not serious about technology. He was a huge pioneer in that world, albeit doing something quite different in approach from what Steve did. He was dismissive of Gates' foundation work as something he did to make himself feel better.” WorldFeelsDifferentJobsTechnologySeriousHugeApproachFoundationBillsGatesFeel BetterPioneers Author:Alex Gibney
“One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.” ThinkingWorldGivingLooksDifferentJobsOpportunityKingsApplesParksLutherDifferent WorldsRosaThink Different Author:Alex Gibney
“What made so many people so upset when Steve Jobs died was that he was a kind of combination of daddy - in this relationship between the machine and ourselves - and also he was our guide. He was the one who led us to look into the mirror. He created these devices that became extensions of ourselves. Suddenly, he wasn't going to hold our hand as we went from product to product, which became increasingly about who we were.” PeopleLooksKindMadeHandsJobsProductsMachinesDiedMirrorsGuidesCombinationUpsetDevicesExtensionsDaddy Author:Alex Gibney
“I think one of things that Steve Jobs, in his own funny way, encouraged us to remember with those "Think different" posters of Gandhi and Rosa Parks and Martin Luther King was, "How do you make the world a better place?"” ThinkingWorldWayDifferentJobsRememberKingsParksBetter PlaceLutherPostersRosaThink Different Author:Alex Gibney
“Long ago I had a professor who told me, 'Embrace the contradictions.' I think that is what is most interesting about people like Jobs.” PeopleThinkingLongJobsInterestingEmbraceContradictionProfessorsLong AgoMost Interesting Author:Alex Gibney
“Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are.” PeopleWayFirstsIdeasJobsSongComputerToolsMachinesWho You AreRevolutionaryApplesPocketsDevicesExtensionsIpods Author:Alex Gibney
“Many people, including myself, thought of Jobs as an inventor, an Edison-like figure, but he wasn't. I did a documentary on James Brown recently; and, oddly, I found a lot in common between Jobs and Brown. Jobs was also a fantastic performer, put on an extraordinary live show at his product launches, but he could also be ruthless, cruel and totally self-aggrandizing. And just as Brown surrounded himself with the very best musicians, Jobs understood the importance of hiring the absolutely most talented people and knew how crucial they were to the success of what he was trying to do.” PeopleTryingSelfShowsJobsFoundCommonFiguresProductsMusicianUnderstoodImportanceExtraordinaryIncludingFantasticBrownPerformersCrucialDocumentariesInventorRuthlessHiring Author:Alex Gibney
“Jobs' incredible skill was as a storyteller, a salesman. He could captivate our imaginations and reel us in. He was more P.T. Barnum than Thomas Edison.” JobsImaginationSkillsIncrediblesStorytellerSalesman Author:Alex Gibney
