“I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.” ThinkingMindHumansIdeasJobsComputerUnderstoodMarketingApplesHuman MindBicycleScams Author:Alex Gibney
“Whether or not he came to believe it - so many people, when they have a mission, come to believe something in a way that may have started out as a slogan. You know, L. Ron Hubbard, not to make a random comparison, started Scientology as a scam.” PeopleKnowsWayBelieveMayMissionsComparisonSlogansScientologyScamsRon HubbardL Ron Hubbard Author:Alex Gibney
“Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.” PeopleThinkingWayMindHumansIdeasJobsCertainStudyDesignComfortableComputerUnderstoodMachinesMarketingApplesFriendlyHuman MindUsersBicycleInteractiveScamsZeitgeistUser Friendly Author:Alex Gibney
