“Making clear that there could be a negative outcome—and that you are willing to do whatever is necessary—can not only get the other person's attention but also, in some cases, increase respect for you. Being willing to fight hard for what you believe in often engenders admiration.” AttentionRespectAdmirationFightBeliveOutcome Book:Influence Without Authority Source: Influence Without Authority
“I believed in what I had to offer and the money was significant to my business, so I was going to fight for it.” Lisa presented to a large audience despite her fear because of Anna's support.” FearSupportAudienceFightBelive Book:Influence Without Authority Source: Influence Without Authority