“Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.” PeopleMotherPassionWinningChallengesWifeProductsMarketingConsumersEvolveFrustrationManaging People Author:Andrea Jung
“Women like to use products that other women say work. The Internet will be a big opportunity, but you cant smell a fragrance there yet.” UseBigsOpportunityProductsInternetSmellCantFragrance Author:Andrea Jung
“The game in beauty is changing so much, if your product isn't high tech or can't make a unique performance claim - plump your lips, reduce your lines, look glossy, and stay on for 24 hours - you can't go to market today. I'm not just talking about a $20 lipstick, but a $5 lipstick!” IfsLooksTodayGamesHoursLinesTalkingProductsUniquePerformancesClaimsLipsLipstick Author:Andrea Jung
“Women are clearly the major consumers in far more than just female categories. It doesn't matter whether it is purchases of cars, cosmetics, or even products for men, female consumption power is the leading consumption power in the world. Any company that overlooks the woman as the decision maker is making a huge mistake.” MenWorldMatterDecisionMistakeCompanyCarProductsHugeMajorsFemaleConsumersMakersCategoriesConsumptionCosmeticsDecision Makers Author:Andrea Jung
