Quotessence
Home / Books / From the Ground Up: Digital Fundraising For Nonprofits

From the Ground Up: Digital Fundraising For Nonprofits

Book by Brock Warner CFRE · 4 quotes · Charity, Fundraising, Nonprofit

Filter quotes by topic

AllCharityFundraisingNonprofitMarketingDigital MarketingNonprofitsPhilanthropyStrategy

From the Ground Up: Digital Fundraising For Nonprofits Quotes

“Brochures didn’t disappear when websites arrived. Text messaging did not destroy telefundraising. As tactics, tools and platforms pile up on top of one another, we tech-savvy digital fundraisers have to hone and maintain our ability to wade through these weeds of ever-increasing uncertainty and complexity. We need to be able to embrace it. Plan for it. Leverage it. Tolerance for ambiguity is a sign of maturity in our lives, which includes our fundraising careers, because the digital ecosystem we operate within is constantly evolving. It has a food chain, complete with predators and prey. It has seasonal shifts. It gives and supports life, but it also generates and disposes of waste.”

CharityFundraisingNonprofit
Book:From the Ground Up: Digital Fundraising For Nonprofits
Create image

“You don’t have to master every new tool right away, but an understanding of what it does, who it’s for, and how it works goes a long way in helping you understand how it might fit alongside what is already working for you. Going all-in on the latest social media platform won’t be a wise use of time, effort or money for the majority of charities.”

CharityDigital MarketingFundraisingNonprofit
Book:From the Ground Up: Digital Fundraising For Nonprofits
Create image

“I believe it [a year end appeal] is often so successful because it is one of the few—if not only—times that many charities deliver a clear and “hard” ask for a gift, along with a deadline. Specific, urgent, and time-bound. These are qualities that we shouldn’t hide in storage ten months a year like pumpkin spice and Michael Bublé.”

CharityMarketingPhilanthropyFundraisingNonprofit
Book:From the Ground Up: Digital Fundraising For Nonprofits
Create image