“People buy products for what they can do, not for what they are.” PeopleCan DoProducts Author:Buck Rodgers
“. . . top management should spend 40 to 50 percent of its time educating and motivating its people . . .” PeopleShouldPercentManagementTop Management Author:Buck Rodgers
“IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit” PeopleWantQuittingReachingFrustratedRestlessCarrotsIbm Author:Buck Rodgers
“At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.” PeopleThinkingFirstsHas BeensWorkSellsCustomersFinanceEmployeeCeoManufacturingIbmReceptionists Author:Buck Rodgers
“The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."” PeopleUltimateOrganizationMarketingCustomersNot SureCompliment Author:Buck Rodgers
“Good people need room to develop. They have to find their own voice . . . each IBMer is a businessperson working within the framework of the company structure.” PeopleNeedsVoiceRoomsCompanyStructureGood PeopleFramework Author:Buck Rodgers
