“I guess I'm half traditionalist, half modern girl and I just never... I love the digital world and I love electronica and after I shoot everything is digital, but I just... I don't know.” KnowsWorldGirlHalfModernDigitalDigital World Author:Carol Friedman
“I kind of - you learn it, you master it, and then you make sure that it just disappears. You know, like if I could have invisible lights, I would, and invisible cameras. I'm just really trying to get at my subject and I respect the technical aspect, but it is not anything that I think about at this point.” IfsThinkingKnowsTryingKindLightSubjectsMastersAspectCamerasDisappearInvisibleIf I Could Author:Carol Friedman
“We all look in the mirror and see us a little blonder or a little thinner or a little younger, whatever that ideal might be and most of the people that I'm photographing are selling something, you know whether they're on the front of an album cover or a magazine or they're a corporate person ready to switch companies or a doctor selling a skincare line... so I want to help them achieve that.” PeopleKnowsWantLooksLittlesPersonsHelpingMightLinesCompanyAchieveFrontsReadyIdealsDoctorsMirrorsAlbumsSellingMagazinesCorporateAlbum CoversSelling Something Author:Carol Friedman
“You know a photo session is really a dance and making sure that they're comfortable and for me it's the music, the music, the music. That is everything.” KnowsComfortableSession Author:Carol Friedman
“I do select a soundtrack for each of my subjects and again my assistants you know they make fun of me because that is more important to me than the lighting, which I just do in a minute right before, but I spend a long time on the soundtracks.” KnowsLongImportantFunMinutesSubjectsLong TimeSelectLightingAssistantsSoundtracks Author:Carol Friedman
“It's a wonderful way to get at who someone is through their own love of music and going right at their subconsciousness if you will. You don't play girl singers for girl singers. You know, there's certain things. You do play Ellington for Bobby McFerrin.” IfsKnowsWayPlayCertainGirlWonderfulSingersMusic Love Author:Carol Friedman
“This whole business of all these lenses is ridiculous. You know, it's like you have to capture your picture. You have to create it. You have to see it. You have to seize it and you have to move in to get it, so those lenses are just an escape of some sort or a shield.” KnowsWholeMovingLike YouRidiculousCaptureLensesShields Author:Carol Friedman
“I think that people get into trouble when they photograph something that they... that is not in their world. It's like when they say "write what you know."” PeopleThinkingKnowsWorldWritingTroublePhotograph Author:Carol Friedman
“I can't tell you how many reshoots I've done from, you know, famous photographers who really love just to shoot models and failed at shooting a Patti Labelle or someone like that because Patti Labelle didn't turn them on, so you have to shoot what you care about.” KnowsI CanDoneCareTurnsModelsPhotographerShooting Author:Carol Friedman
“I think mentoring is essential in life, both being a mentor to someone and being mentored, and I think that when you are mentored it inspires a generosity in you to mentor others and that I know is what happened with me, so for instance, the people that come through my studio to work for me, it's not good enough for me to just give them a paycheck.” PeopleThinkingKnowsGivingEnoughHappenedInspireEssentialsStudiosInstanceGenerosityGood EnoughMentorBeing MeNot Good EnoughMentoringPaychecks Author:Carol Friedman
“You know I don't care if it's you know an intern or a full-time employee. I want to help them arrive at who they are or who they want to be in the world and that is one of the questions I ask them when I meet them. You know, who do they want to be.” IfsKnowsWorldWantHelpingCareAsksDon't CareI Don't CareEmployee Author:Carol Friedman
“When people are described as difficult and have a reputation as difficult it's 99% of the time because they've been disappointed over and over again by people who don't really know what to do for them, and I know I'm going to make them happy and I can't wait to work with them.” PeopleKnowsI CanWaitingDifficultReputationDisappointed Author:Carol Friedman
“I don't photograph anyone if I can't meet with them first because if I don't do that, then they're just going to the dentist and they're filled with fear. They don't know who I am.” IfsKnowsFirstsI CanFilledPhotographWho I AmDentist Author:Carol Friedman