“When you sit and watch the film with an audience, the focus groups and the cards and all of that is the less what you're worrying about. When you watch a film with an audience you see what is working and what's not working.” FilmWatchesWorryAudienceFocusGroupsCardsFocus Groups Author:Christopher McQuarrie
“You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh and surprising for the audience coming to see the movie.” KnowsGivingKindStillsI CanEnoughUseFilmCertainWatchesAudienceFiveMaterialsHundredMarketingSurprising Author:Christopher McQuarrie
