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User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

Book by Cliff Kuang · 3 quotes · User Experience, Design, Technology

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User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play Quotes

“Whether we’re communicating with a human or a machine, the goal is to create a shared understanding of the world. That’s the point behind both the rules governing polite conversation and how a user-friendly machine should work.”

“Being polite means following a conversation, not co-opting it and dragging it in other directions. It means knowing who you’re talking with, and knowing what they know. It’s rude to talk over people, to misunderstand who they are. Those maxims happen to neatly map to the same design principles laid out by Don Norman, and the ones that guided Brian Lathrop in the creation of Audi’s self-driving A7.”