“The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital.” ActionSupportAwarenessProductsCustomersBuyingDigitalUsersTaking ActionUser ExperienceCustomer SupportRaising Awareness Author:Colleen Jones
“If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.” IfsShowsOpportunityStarsNiceInfluenceMissingInformationTreatsManagementShiningArchitectureExtrasUsersUser ExperienceInformation Architecture Author:Colleen Jones
