“In today’s noisy marketplace, we need business storytelling more than ever to differentiate brands, products, and services. Too often, companies rely on description alone when marketing something. There’s a tendency to think that describing something is selling something. But it’s not. Description doesn’t create meaning. It creates information. Stories create meaning.” MeaningMarketing QuotesBusiness Storytelling Book:Win With Decency: How to Use Your Better Angels for Better Business Source: Win With Decency: How to Use Your Better Angels for Better Business
“When you’re sharing a story, humility allows you to shift the focus from yourself to your audience—to meet them where they are, not where you are. Your audience could be your customer, your employees, or other stakeholders. It’s anyone you want to influence.” Business QuotesHumility QuotesBusiness Storytelling Book:Win With Decency: How to Use Your Better Angels for Better Business Source: Win With Decency: How to Use Your Better Angels for Better Business