“In today’s noisy marketplace, we need business storytelling more than ever to differentiate brands, products, and services. Too often, companies rely on description alone when marketing something. There’s a tendency to think that describing something is selling something. But it’s not. Description doesn’t create meaning. It creates information. Stories create meaning.” MeaningMarketing QuotesBusiness Storytelling Book:Win With Decency: How to Use Your Better Angels for Better Business Source: Win With Decency: How to Use Your Better Angels for Better Business