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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas

Book by Edward de Bono · 4 quotes · Creativity, Ideas, Giving

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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Quotes

“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”

“An idea that is developed and put into action is more important than an idea that exists only as an idea.”