“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”
Quote by Edward de Bono
Work
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
This book explores the principles of lateral thinking to inspire creative problem-solving and new ideas in various contexts. more
Author
Edward de Bono
Edward de Bono is a renowned physician and expert in thinking skills. Born in May 1933, he is known for his contributions to the fields of creative thinking and problem-solving. Dr. de Bono has a deep background in both medicine and psychology, and his work has had a profound impact on the fields of education and business. more
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Source: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Source: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
“The absence of Saddam is a huge weight off the Arab world.”
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