“Good design is clear thinking made visible, bad design is stupidity made visible” ThinkingMadeClearDesignStupidityVisibleGood DesignClear Thinking Author:Edward Tufte
“Make all visual distinctions as subtle as possible, but still clear and effective.” StillsClearSimplicityVisualsDistinctionSubtle Author:Edward Tufte
“Clutter is not an attribute of information, clutter is a failure of design...fix the design rather than stripping all the detail out of the map.” InformationDesignDetailsMapsAttributesClutterStripping Author:Edward Tufte
“The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.” ArtBeautyEvidenceEdgesPresentationHigh Art Author:Edward Tufte
“The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.” TryingLongIdeasLastsForeverLong Time Author:Edward Tufte
“The world is complex, dynamic, multidimensiona l; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?” WorldRichPaperMereComplexesVisualsFlatsMeasurementStatic Author:Edward Tufte
“The essential test of design is how well it assists the understanding of the content, not how stylish it is.” WellsUnderstandingDesignEssentialsTestsStylish Author:Edward Tufte
“The speculative part of my work is that these particular cognitive tasks - ways of thinking analytically - are tied to nature's laws.” ThinkingWayLawNatureParticularTasksTiedWay Of ThinkingCognitive Author:Edward Tufte
“That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space, time point.” LawNatureDifferencesSpaceComparisonSpace Time Author:Edward Tufte
“What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.” MeanTruthMethodPresentation Author:Edward Tufte
“If there is a well thought-out design standard, it should be followed. In practice, great design comes from great designers. That is empirically the case. If a great designer did a first-rate standard, that model should be followed. Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” IfsShouldFirstsWellsPracticeCasesDesignModelsStandardsDemocraticRateDesignerGreat Design Author:Edward Tufte
“I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.” BelieveOrderDesignTasksUniversalProfoundWorthwhileDisplayAccordCognitive Author:Edward Tufte
“Public discussions are part of what it takes to make changes in the trillions of graphics published each year.” YearsDiscussionMaking Changes Author:Edward Tufte
“There are many true statements about complex topics that are too long to fit on a PowerPoint slide.” LongFitComplexesStatementsTopicsSlidesPowerpoint Author:Edward Tufte
“What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.” LeftGoalAchieveListsNarrativeBulletsLeft OutGeneric Author:Edward Tufte
