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Ellen Lupton

Ellen Lupton Books

Graphic Designer

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“Design is an art of situations. Designers respond to a need, a problem, a circumstance, that arises in the world. The best work is produced in relation to interesting situations - an open-minded client, a good cause, or great content.”

“Readers usually ignore the typographic interface, gliding comfortably along literacy's habitual groove. Sometimes, however, the interface should be allowed to fail. By making itself evident, typography can illuminate the construction and identity of a page, screen, place or product.”

“Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.”

“You have to be prepared to give creative work 150%. I hear a lot of young people talking about life/work balance, which I think is great when you’re in your 30s. If you’re in your 20s and already talking about that, I don’t think you will achieve your goals. If you really want to build a powerful career, and make an impact, then you have to be prepared to put in blood, sweat, and tears.”