Emil Ruder Quotes

Graphic Designer

Emil Ruder was a Swiss graphic designer known for his innovative and influential work in the field of graphic design. His contributions had a profound impact on modern design in the mid-20th century.

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All Design Typography Book Building Computer Graphic Design Printed Way Accidents Argument

Famous Emil Ruder Quotes

“A printed work, which cannot be read, becomes a product without purpose.”

Purpose Products Printed Typography

Book:Typographie

Source: Typographie

“Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.”

Writing Information Design Duty Type Argument Consideration Graphic Design Typography Conveying Text Message

Book:Typographie

Source: Typographie

“Today we are inundated with such an immense flood of printed matter that the value of individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer's task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.”

Way Matter Today Values Individual Interest Chance Reader Findings Mass Tasks Divides Immense Flood Organize Printed Good Chance Individual Work

Book:Typographie

Source: Typographie

“To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.”

Mean Order Plans Design Accidents Planning Relate Opposition Controlled Disorder Graphic Design

Author:Emil Ruder

“They should make new ways to better design buildings and books. The computer was the end of Swiss typography!”

Way Should Book Ends Design Building Computer New Ways Swiss Typography

Author:Emil Ruder

“They work now with computers for building buildings and books, but not ever with new ideas.”

Book Ideas Work Building Computer New Ideas

Author:Emil Ruder

About the Author

Born: March 20, 1914
Died: March 13, 1970
Known for: Graphic Designer
Quotes: 6

Books & Sources

TypographieRelated source material

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